SuperPro Joins Milltek Sport VW Racing Cup for 2014
The Volkswagen Racing Cup has gained another top-flight sponsor for the coming season, with leading motorsport and road-car suspension component supplier SuperPro signing on to support the championship.
Like the championship’s new title sponsor Milltek Sport, SuperPro has been a key supplier of parts to competitors for several seasons and is looking to raise awareness of its class-leading products through association with the UK’s best-supported one-make race series.
“Being involved with motorsport gives us the background evidence to prove our product is different to, and better than, those of our rivals,” said Richard Fearn, General Manager of SuperPro Europe Ltd, the European distributor of the Australian-made SuperPro bushes.
“Volkswagen group models are a significant part of our business and a market sector which is growing in importance, so the Volkswagen Racing Cup is a perfect marketing fit for us, and of course we have supplying suspension components to competitors for around five years.”
Welcoming SuperPro to the series, championship manager Matt Walker said: “Volkswagen Racing UK has used SuperPro components in many road and race-car builds and can wholeheartedly recommend them, as we know can many of the championship’s competitors. We are very pleased to be strengthening our links and that SuperPro will be supporting the series.”
The opening rounds of the Milltek Sport Volkswagen Racing Cup are set to take place at Oulton Park on Easter Monday, 21 April. The 14-race, seven-meeting series supports the British GT Championship and is set to be televised across Europe via Motors TV.
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